Direct and vicarious conspicuous consumption: Identification with low-status groups increases the de...
Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods
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Author / Creator
Publisher
Elsevier Inc
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Language
English
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Publisher
Elsevier Inc
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Scope and Contents
Contents
The current research examines whether direct and vicarious identification with a low-status group affects consumers' desire for objects associated with status. Experiment 1 found that individuals who belonged to and identified with a status social category associated with relatively lower status (Blacks) exhibited an enhanced desire for high-status...
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Full title
Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods
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Record Identifier
TN_cdi_proquest_miscellaneous_1221435733
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1221435733
Other Identifiers
ISSN
1057-7408
E-ISSN
1532-7663
DOI
10.1016/j.jcps.2012.07.002
