Relating badly to brands
Relating badly to brands
About this item
Full title
Relating badly to brands
Author / Creator
Publisher
Elsevier Inc
Journal title
Journal of consumer psychology, 2013-04, Vol.23 (2), p.253-264
Language
English
Formats
Publication information
Publisher
Elsevier Inc
Subjects
More information
Scope and Contents
Contents
Our commentary focuses on the negative pole of Park et al.'s Attachment–Aversion continuum. We argue that the distinction between positively- and negatively-valenced relationships matters, and open opportunities to further our knowledge about what makes a brand relationship “bad.” Two theoretical extensions are offered: (1) additional negativity di...
Alternative Titles
Full title
Relating badly to brands
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_1373489269
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1373489269
Other Identifiers
ISSN
1057-7408
E-ISSN
1532-7663
DOI
10.1016/j.jcps.2013.01.004
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