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MNC strategy and social adaptation in emerging markets

MNC strategy and social adaptation in emerging markets

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1566375073

MNC strategy and social adaptation in emerging markets

About this item

Full title

MNC strategy and social adaptation in emerging markets

Publisher

London: Palgrave Macmillan

Journal title

Journal of international business studies, 2014-09, Vol.45 (7), p.842-861

Language

English

Formats

Publication information

Publisher

London: Palgrave Macmillan

More information

Scope and Contents

Contents

Emerging markets experience institutional and social changes over time that present different stakeholder expectations for multinational corporations (MNCs). MNCs are often accused of social misdeeds and experience public crises during the changes, leaving questions on how they adapt to the local social transition to sustain operations. Conventiona...

Alternative Titles

Full title

MNC strategy and social adaptation in emerging markets

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_miscellaneous_1566375073

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1566375073

Other Identifiers

ISSN

0047-2506

E-ISSN

1478-6990

DOI

10.1057/jibs.2014.8

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