Consumer ethnocentrism: Reconceptualization and cross-cultural validation
Consumer ethnocentrism: Reconceptualization and cross-cultural validation
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Publisher
London: Palgrave Macmillan
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Language
English
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Publisher
London: Palgrave Macmillan
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Contents
Consumer ethnocentrism (CE) is a popular construct in international marketing research and is generally measured using the CETSCALE, a reliable scale with proven predictive validity but with limited evidence about its construct validity, dimensionality and cross-cultural measurement invariance. This note addresses these gaps by reconceptualizing CE...
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Full title
Consumer ethnocentrism: Reconceptualization and cross-cultural validation
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TN_cdi_proquest_miscellaneous_1680169589
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1680169589
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ISSN
0047-2506
E-ISSN
1478-6990
DOI
10.1057/jibs.2014.42
