Imagining Marketing: Art, Aesthetics and the Avant-Garde
Imagining Marketing: Art, Aesthetics and the Avant-Garde
About this item
Full title
Author / Creator
Publisher
Oxford: Taylor and Francis
Date
2003
Language
English
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Publication information
Publisher
Oxford: Taylor and Francis
Subjects
More information
Scope and Contents
Contents
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and...
Alternative Titles
Full title
Imagining Marketing: Art, Aesthetics and the Avant-Garde
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_1690396699
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1690396699
Other Identifiers
ISBN
041543968X,9780415234863,9780415439688,0415234867
DOI
10.4324/9780203361283
