Innovations-Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance
Innovations-Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance
About this item
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Publisher
Hoboken: Blackwell Publishing Ltd
Journal title
Language
English
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Publication information
Publisher
Hoboken: Blackwell Publishing Ltd
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Scope and Contents
Contents
The constant and successful market introduction of new products is of major concern to companies throughout all industries. However, empirical research points to high failure rates of innovations, indicating that most new products fail as they are rejected by consumers due to their resistance to innovation. Several studies have confirmed the import...
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Full title
Innovations-Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_1808120314
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1808120314
Other Identifiers
ISSN
0737-6782
E-ISSN
1540-5885
DOI
10.1111/jpim.12273
