Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect
Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect
About this item
Full title
Author / Creator
Publisher
New York: Springer US
Journal title
Language
English
Formats
Publication information
Publisher
New York: Springer US
Subjects
More information
Scope and Contents
Contents
In contemporary electronic commerce, an infomediary displays electronic word-of-mouth (eWOM) information of customers and links shoppers to retail websites, thus acting as an intermediary between buyers and sellers. This paper studies an online supply chain system in which the infomediary presents demand-referral services to online retailers based...
Alternative Titles
Full title
Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_1816093763
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1816093763
Other Identifiers
ISSN
1385-951X
E-ISSN
1573-7667
DOI
10.1007/s10799-015-0237-1
