Magazine Reading Experience and Advertising Engagement
Magazine Reading Experience and Advertising Engagement
About this item
Full title
Magazine Reading Experience and Advertising Engagement
Author / Creator
Journal title
Journalism & mass communication quarterly, 2015-03, Vol.92 (1), p.179-198
Language
English
Formats
More information
Scope and Contents
Contents
Guided by the uses and gratifications theory, this study examines the structural relationships between a number of magazine reader experience factors and advertising engagement. The results from a survey of 507 female college students in South Korea suggest that personal experience, a second-order factor consisting of information, personal identifi...
Alternative Titles
Full title
Magazine Reading Experience and Advertising Engagement
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_1823419486
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1823419486
Other Identifiers
ISSN
1077-6990
DOI
10.1177/1077699014559914
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