The Utilisation of Music by Casino Managers: An Interview Study
The Utilisation of Music by Casino Managers: An Interview Study
About this item
Full title
Author / Creator
Publisher
New York: Springer US
Journal title
Language
English
Formats
Publication information
Publisher
New York: Springer US
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Scope and Contents
Contents
Music is ubiquitous in retail and commercial environments, with some managers believing that music can enhance the customer experience, increase footfall and sales and improve consumer satisfaction. Casino gambling is popular in the United Kingdom and anecdotal evidence suggests that music is often present. However, little is known about the ration...
Alternative Titles
Full title
The Utilisation of Music by Casino Managers: An Interview Study
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_1826665133
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1826665133
Other Identifiers
ISSN
1573-3602
E-ISSN
1573-3602
DOI
10.1007/s10899-016-9604-z
