Market Opportunities for Animal-Friendly Milk in Different Consumer Segments
Market Opportunities for Animal-Friendly Milk in Different Consumer Segments
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Publisher
Basel: MDPI AG
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Language
English
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Publisher
Basel: MDPI AG
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Contents
Consumers have increasing, but highly variable, interest in sustainability attributes of food, including ethical aspects, such as animal welfare. We explored market opportunities for animal-friendly cow’s milk based on segmentation (cluster) analysis. Flemish survey participants (n = 787) were clustered (n = 6) based on their intention to purchase...
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Full title
Market Opportunities for Animal-Friendly Milk in Different Consumer Segments
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TN_cdi_proquest_miscellaneous_1868332561
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1868332561
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ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su8121302
