Re-inventing HotWheels
Re-inventing HotWheels
About this item
Full title
Re-inventing HotWheels
Publisher
New York: Bloomberg Finance LP
Journal title
Bloomberg businessweek (Online), 2006-07, p.1
Language
English
Publication information
Publisher
New York: Bloomberg Finance LP
Subjects
More information
Scope and Contents
Contents
What does innovation mean in the context of a toy brand like HotWheels, which is coming up on its 40th anniversary? How do you stay true to the brand yet change with the times?
Alternative Titles
Full title
Re-inventing HotWheels
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_217386000
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_217386000
Other Identifiers
E-ISSN
2162-657X
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