The effects of country of origin and corporate reputation on initial trust: An experimental evaluati...
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
About this item
Full title
Author / Creator
Publisher
London: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
London: Emerald Group Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
– The purpose of this paper is to investigate the simultaneous effects of country of origin (COO) and corporate reputation on initial trust in a transition economy, and to compare these effects across two service industries. The model broadens COO research by incorporating initial trust as a key driver of success in the context of servic...
Alternative Titles
Full title
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_32990747
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_32990747
Other Identifiers
ISSN
0265-1335
E-ISSN
1758-6763
DOI
10.1108/02651330810887468
