Online Customer Stickiness: A Longitudinal Study
Online Customer Stickiness: A Longitudinal Study
About this item
Full title
Author / Creator
Publisher
Hershey: IGI Global
Journal title
Language
English
Formats
Publication information
Publisher
Hershey: IGI Global
Subjects
More information
Scope and Contents
Contents
The growth of e-commerce has been mainly in B2B, while B2C is still facing major hurdles associated with consumer acquisition and retention. In the evaluation of B2C businesses, the focus is shifting from measures of visitor attraction such as pageviews and click-through ratios to measures of consumer retention such as stickiness. Most prior resear...
Alternative Titles
Full title
Online Customer Stickiness: A Longitudinal Study
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_35520009
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_35520009
Other Identifiers
ISSN
1062-7375
E-ISSN
1533-7995
DOI
10.4018/jgim.2002070101
