Does Psychic Distance Moderate the Market Size-Entry Sequence Relationship?
Does Psychic Distance Moderate the Market Size-Entry Sequence Relationship?
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Publisher
London: Palgrave Macmillan
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Language
English
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Publisher
London: Palgrave Macmillan
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Scope and Contents
Contents
An analysis of 924 foreign market entries made by a sample of Chinese exporters reveals that psychic distance moderates the relationship between foreign market size and entry sequence. In doing so, this study challenges the extant hypothesis that the establishment of foreign operations conforms to a simple pattern of increasing psychic distance to...
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Full title
Does Psychic Distance Moderate the Market Size-Entry Sequence Relationship?
Authors, Artists and Contributors
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TN_cdi_proquest_miscellaneous_37020521
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_37020521
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ISSN
0047-2506
E-ISSN
1478-6990
DOI
10.1057/palgrave.jibs.8400360
