Interpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Ca...
Interpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Case of China
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Publisher
London: Palgrave Macmillan
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Language
English
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Publisher
London: Palgrave Macmillan
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Contents
Channel communications in emerging markets are embedded in the intricacy of economic and sociocultural environments. Managing channel relationships in emerging markets therefore requires more than formal interfirm communication to rely on interpersonal influence. Extending embeddedness theory, we offer a conceptualization incorporating three embedd...
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Full title
Interpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Case of China
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Author / Creator
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TN_cdi_proquest_miscellaneous_37275047
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_37275047
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ISSN
0047-2506
E-ISSN
1478-6990
DOI
10.1057/jibs.2008.84
