Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures
Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures
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London: Palgrave Macmillan
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Language
English
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Publisher
London: Palgrave Macmillan
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Contents
The influence of firms' dynamic capabilities on performance has been well articulated in the strategy literature. Yet conceptualization and operationalization of dynamic capabilities in marketing function have not been attempted, and empirical evidence substantiating the effect of dynamic capabilities is scarce. This research develops a conceptuali...
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Full title
Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures
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TN_cdi_proquest_miscellaneous_37291349
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_37291349
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ISSN
0047-2506
E-ISSN
1478-6990
DOI
10.1057/jibs.2008.96
