Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
About this item
Full title
Author / Creator
Publisher
Oxford: Routledge
Date
2001
Language
English
Formats
Publication information
Publisher
Oxford: Routledge
Subjects
More information
Scope and Contents
Contents
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist...
Alternative Titles
Full title
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_38225941
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_38225941
Other Identifiers
ISBN
9780415439695,9780415208598,0415208599,0415439698
DOI
10.4324/9780203360996
