Progression on Nickelodeon? Gender-Role Stereotypes in Toy Commercials
Progression on Nickelodeon? Gender-Role Stereotypes in Toy Commercials
About this item
Full title
Author / Creator
Publisher
Boston: Springer US
Journal title
Language
English
Formats
Publication information
Publisher
Boston: Springer US
Subjects
More information
Scope and Contents
Contents
A content analysis was conducted to examine gender-role stereotypes in toy commercials airing during the after-school hours in October, 2004, on the U.S. Nickelodeon network. The sample included 455 toy commercials, which were analyzed for the type of toy, number of identifiable boys and girls, gender portrayal, gender orientation, age of children,...
Alternative Titles
Full title
Progression on Nickelodeon? Gender-Role Stereotypes in Toy Commercials
Authors, Artists and Contributors
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Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_754041703
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_754041703
Other Identifiers
ISSN
0360-0025
E-ISSN
1573-2762
DOI
10.1007/s11199-009-9653-1
