Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Iss...
Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues
About this item
Full title
Author / Creator
Publisher
New York, USA: Cambridge University Press
Journal title
Language
English
Formats
Publication information
Publisher
New York, USA: Cambridge University Press
Subjects
More information
Scope and Contents
Contents
While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental prob...
Alternative Titles
Full title
Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_839142769
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_839142769
Other Identifiers
ISSN
1052-150X
E-ISSN
2153-3326
DOI
10.5840/beq201020440
