How special offers for new customers effect existing ones: an empirical analysis of the mobile commu...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_874188589

How special offers for new customers effect existing ones: an empirical analysis of the mobile communications industry

Full title

How special offers for new customers effect existing ones: an empirical analysis of the mobile communications industry

Author / Creator

Journal title

Zeitschrift für Betriebswirtschaft, 2011-02, Vol.81 (2), p.183-204

Language

German

Formats

Subjects and topics

Full title

How special offers for new customers effect existing ones: an empirical analysis of the mobile communications industry

Author / Creator

Record Identifier

TN_cdi_proquest_miscellaneous_874188589

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_874188589

ISSN

0044-2372

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