Publishing: Canongate Pitches the Bible as Hip New Novel --- Tiny Scottish Publisher to Sell It as G...
Publishing: Canongate Pitches the Bible as Hip New Novel --- Tiny Scottish Publisher to Sell It as Genesis Plus Sequels
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Publisher
Brussels: Dow Jones & Company Inc
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Language
English
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Publisher
Brussels: Dow Jones & Company Inc
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Contents
The overall marketing message: Trendy New Novel. But this is the book of Revelation, in the Authorized King James Version. It's part of an unusual publishing venture to lure new readers to the Bible by reissuing it book by book in stylishly designed volumes. The mastermind is Canongate Books Ltd., a tiny publisher in Edinburgh, Scotland, whose tale...
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Full title
Publishing: Canongate Pitches the Bible as Hip New Novel --- Tiny Scottish Publisher to Sell It as Genesis Plus Sequels
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Record Identifier
TN_cdi_proquest_newspapers_308348849
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_newspapers_308348849
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ISSN
0921-9986
