Publishing: By the Book: Selling the Bible as Genesis Plus Sequels
Publishing: By the Book: Selling the Bible as Genesis Plus Sequels
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Publisher
New York, N.Y: Dow Jones & Company Inc
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Language
English
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Publisher
New York, N.Y: Dow Jones & Company Inc
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Scope and Contents
Contents
The overall marketing message: Trendy New Novel. But this is the book of Revelation, in the Authorized King James Version. It's part of an unusual publishing venture to lure new readers to the Bible by reissuing it book by book in stylishly designed volumes. The mastermind is Canongate Books Ltd., a tiny publisher in Edinburgh, Scotland, whose tale...
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Publishing: By the Book: Selling the Bible as Genesis Plus Sequels
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Author / Creator
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Record Identifier
TN_cdi_proquest_newspapers_398647214
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_newspapers_398647214
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ISSN
0099-9660