JWT Tries to Build Buzz at Beer Convention; Street-Theater 'Wedding' Is Bid to Drum Up Work, Shed Fi...
JWT Tries to Build Buzz at Beer Convention; Street-Theater 'Wedding' Is Bid to Drum Up Work, Shed Firm's Sleepy Image
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New York, N.Y: Dow Jones & Company Inc
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English
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New York, N.Y: Dow Jones & Company Inc
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JWT isn't the only agency using attention-getting stunts to promote itself. Several weeks ago, a Midwestern ad firm sent a wedding cake to Hasan & Co., the search consultant in charge of finding an agency for BMW's Mini brand. The three-tier cake had a groom on the top of the cake trying to run away from the bride. A note attached read: "Stop the w...
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JWT Tries to Build Buzz at Beer Convention; Street-Theater 'Wedding' Is Bid to Drum Up Work, Shed Firm's Sleepy Image
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TN_cdi_proquest_newspapers_398969751
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_newspapers_398969751
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0099-9660
