SELLING AMERICAN FILMS ABROAD
SELLING AMERICAN FILMS ABROAD
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Publisher
New York, N.Y: New York Times Company
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Language
English
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Publisher
New York, N.Y: New York Times Company
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Contents
''What you have to do with a special movie like 'Heart Like a Wheel' is put it in one theater in a territory, leave it there, milk it,'' says Joel H. Coler, Fox vice president of international advertising and publicity. ''And we're just not set up to do that around the world. The big companies that have offices around the world would have trouble h...
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Full title
SELLING AMERICAN FILMS ABROAD
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TN_cdi_proquest_newspapers_424795663
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_newspapers_424795663
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ISSN
0362-4331