L'Air du Temps: three-tiered approach
L'Air du Temps: three-tiered approach
About this item
Full title
L'Air du Temps: three-tiered approach
Author / Creator
Publisher
Los Angeles: Penske Media Corporation dba Womens Wear Daily aka WWD
Journal title
WWD, 1987-09, Vol.154 (151), p.S50
Language
English
Formats
Publication information
Publisher
Los Angeles: Penske Media Corporation dba Womens Wear Daily aka WWD
Subjects
More information
Scope and Contents
Contents
NEW Nina YORK Ricci — will This Christmas not only "turn up the volume" on its advertising of L'Air du Temps — spending more than ever before for the period — it will use two ad campaigns targeted to separate audiences, said Barbara Kotlikoff, senior vice president of marketing.
Alternative Titles
Full title
L'Air du Temps: three-tiered approach
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_1445543291
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_1445543291
Other Identifiers
ISSN
0149-5380
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