PlayStation 2: Andrew House
PlayStation 2: Andrew House
About this item
Full title
PlayStation 2: Andrew House
Author / Creator
Publisher
Chicago: Crain Communications, Incorporated
Journal title
Advertising Age, 2003-11, Vol.74 (46), p.S10
Language
English
Formats
Publication information
Publisher
Chicago: Crain Communications, Incorporated
Subjects
More information
Scope and Contents
Contents
Andrew House is one of the few marketing directors who have successfully kept the Microsoft dragon at bay. Andy House has built up the PlayStation brand into the most dominant videogame system ever, says David Cole, president of DFC Intelligence, San Diego, a marketing research company specializing in interactive entertainment.
Alternative Titles
Full title
PlayStation 2: Andrew House
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_208326752
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_208326752
Other Identifiers
ISSN
0001-8899
E-ISSN
1557-7414
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