OutFront measures landscape
OutFront measures landscape
About this item
Full title
OutFront measures landscape
Publisher
Chicago: Crain Communications, Incorporated
Journal title
B to B, 1996-05, Vol.81 (4), p.25
Language
English
Publication information
Publisher
Chicago: Crain Communications, Incorporated
Subjects
More information
Scope and Contents
Contents
Advertising Age's Business Marketing is directing a groundbreaking study of the business-to-business marketing arena. Conducted by Erdos & Morgan, the OutFront Marketing Research Study is a census of spending for 9 marketing tools across more than 20 industry groups. The 9 tools are advertising, direct marketing, trade shows, online, market researc...
Alternative Titles
Full title
OutFront measures landscape
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_209380995
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_209380995
Other Identifiers
ISSN
1530-2369
E-ISSN
1944-7752
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