OutFront II builds in 1995 benchmark study; scope expands to include midsize businesses
OutFront II builds in 1995 benchmark study; scope expands to include midsize businesses
About this item
Full title
Publisher
Chicago: Crain Communications, Incorporated
Journal title
Language
English
Publication information
Publisher
Chicago: Crain Communications, Incorporated
Subjects
More information
Scope and Contents
Contents
OutFront II marks the 2nd study that Advertising Age's Business Marketing commissioned Erdos & Morgan, New York, to conduct to produce estimates of business-to-business marketing and communications spending. OutFront II builds on a base built 3 years ago with the June 1996 publication of OutFront I, which established a benchmark for comparison.
Alternative Titles
Full title
OutFront II builds in 1995 benchmark study; scope expands to include midsize businesses
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Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_209466578
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_209466578
Other Identifiers
ISSN
1530-2369
E-ISSN
1944-7752
