Campaign Strategy: Deconstructing distinctive campaignsShaw Festival rebrands in search of youth
Campaign Strategy: Deconstructing distinctive campaignsShaw Festival rebrands in search of youth
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Publisher
Toronto, Ont: Postmedia Network Inc
Journal title
Language
English
Publication information
Publisher
Toronto, Ont: Postmedia Network Inc
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Scope and Contents
Contents
Despite its mandate to represent the plays of George Bernard Shaw and his contemporaries of the late 19th and early 20th centuries, the last thing The Shaw Festival wants consumers to think is that it's mired in the past. This approach should help the Shaw reach both its goals of pursuing a younger audience and developing top-of-mind awareness. Typ...
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Full title
Campaign Strategy: Deconstructing distinctive campaignsShaw Festival rebrands in search of youth
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Record Identifier
TN_cdi_proquest_reports_214172841
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_214172841
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ISSN
1187-4309
