Swollen wallets
Swollen wallets
About this item
Full title
Swollen wallets
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-04, Vol.21 (4), p.26
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
In 2000, as in 1999, overall advertising spending increased by an amazing 100% among technology companies. Not surprisingly, television and print media continue to be the arenas garnering the bulk of spending for technology brands. Telecom is the category that has taken over MC's "Big Spenders" charts from the dot-coms. Tables of Top 100 overall ad...
Alternative Titles
Full title
Swollen wallets
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215040968
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215040968
Other Identifiers
ISSN
1536-2272
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