The bottom line
The bottom line
About this item
Full title
The bottom line
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-04, Vol.21 (4), p.36
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
When Hill, Holliday, Connors, Cosmopulos took over the Lycos account last year, their job was to reposition the brand as more than just a search engine. Hill Holliday understood fundamentally that Lycos was viewed as a search engine, and they had a strong icon that represented the brand. Lycos' black Labrador retriever fetches. Another agency might...
Alternative Titles
Full title
The bottom line
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215041082
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041082
Other Identifiers
ISSN
1536-2272
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