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Post-bubble context

Post-bubble context

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041177

Post-bubble context

About this item

Full title

Post-bubble context

Author / Creator

Publisher

New York: Adweek LLC

Journal title

MC Technology Marketing Intelligence, 2001-04, Vol.21 (4), p.22

Language

English

Formats

Publication information

Publisher

New York: Adweek LLC

More information

Scope and Contents

Contents

Accenture - nee Andersen Consulting - is (re)positioning itself as the digisphere's navigator of choice. But what is truly interesting is what the ads do not say. Indeed, the emerging array of post-Bubble marketing initiatives present a revelation. A clear new melody is cutting through the cacophony: The Net is NOT The Future. We will succeed as te...

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Full title

Post-bubble context

Authors, Artists and Contributors

Author / Creator

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Primary Identifiers

Record Identifier

TN_cdi_proquest_reports_215041177

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041177

Other Identifiers

ISSN

1536-2272

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