Spending 101
Spending 101
About this item
Full title
Spending 101
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-03, Vol.21 (3), p.41
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
To all of you who are new to marketing, who have not learned how to push back when your managers want you to do something stupid, here is the real answer to "how much should we spend?" Tell your managers that you can ask around and find out what the industry norms are, but it would be even better to call your favorite customers - the kinds of peopl...
Alternative Titles
Full title
Spending 101
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215041398
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041398
Other Identifiers
ISSN
1536-2272
How to access this item
Log in as a Library member
