Palumbo shakes up Kodak
Palumbo shakes up Kodak
About this item
Full title
Palumbo shakes up Kodak
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-02, Vol.21 (2), p.12
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Markters at Eastman Kodak's Rochester, NY, headquarters have set out to transfer a 19th century brand to the 21st century. Thus, the Kodak brand is popping up in a lot of new and digital places. Leading this brand extension effort since 1997 is Dan Palumbo, whose title of CMO for Kodak's worldwide consumer imaging business was created for him.
Alternative Titles
Full title
Palumbo shakes up Kodak
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_reports_215041530
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041530
Other Identifiers
ISSN
1536-2272
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