Fuzzy promises
Fuzzy promises
About this item
Full title
Fuzzy promises
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-02, Vol.21 (2), p.24
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
In 2000, much of the marketing from both dot-coms and established vendors spoke in fuzzy terms about the benefits of their products - for example, products promising better click-stream analysis. Their promise was that value would come from a company's knowledge about how surfers act on its site. But surfers are anonymous. Their collective habits h...
Alternative Titles
Full title
Fuzzy promises
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215041562
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041562
Other Identifiers
ISSN
1536-2272
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