Intel outside
Intel outside
About this item
Full title
Intel outside
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-02, Vol.21 (2), p.20
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Now that Intel's fundamental approach to the business is no longer one that has any real value to customers, the company has no idea what to do. Nowhere is Intel's confusion more apparent than in its marketing programs (or lack thereof). Starting with the well-executed but totally shallow Blue Man Group ads, Intel's programs showed that the company...
Alternative Titles
Full title
Intel outside
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215041723
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041723
Other Identifiers
ISSN
1536-2272
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