Email progress? Backwire makes email personal
Email progress? Backwire makes email personal
About this item
Full title
Email progress? Backwire makes email personal
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2000-12, Vol.20 (12), p.24
Language
English
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Publisher
New York: Adweek LLC
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More information
Scope and Contents
Contents
The proliferation of e-newsletters and promotional e-mails has helped lead to a decline in effectiveness. Will e-mail go the way of online banners? Not if Jeb Spencer has anything to do with it. The COO of Backwire claims his Alexandria, Virginia-based company is "revolutionizing direct e-mail marketing" with patent-pending technology. Backwire cla...
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Full title
Email progress? Backwire makes email personal
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Record Identifier
TN_cdi_proquest_reports_215041752
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041752
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ISSN
1536-2272
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