The play's the thing
The play's the thing
About this item
Full title
The play's the thing
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-04, Vol.21 (4), p.51
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
A play about analyst-vendor relations would have an ensemble cast, like the ones in repertory theatres where actors change roles and play different types of characters from play to play. That kind of experience is not too different from interactions between marketers and analysts. One vendor's experience with a specific analyst can be quite differe...
Alternative Titles
Full title
The play's the thing
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215041821
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041821
Other Identifiers
ISSN
1536-2272
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