Strategy: Iomega extends zip brand
Strategy: Iomega extends zip brand
About this item
Full title
Strategy: Iomega extends zip brand
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2000-12, Vol.20 (12), p.12
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
With new products and a new campaign, Iomega is trying to push beyond an image as a maker of storage peripherals to a consumer electronics company that helps manage digital files. Despite its shift in focus, Iomega plans to leverage the Zip brand for its latest initiatives. The ad campaign, for example, uses the tag "Zip it!" The Zip brand will hel...
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Full title
Strategy: Iomega extends zip brand
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_reports_215041879
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041879
Other Identifiers
ISSN
1536-2272
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