CA wakes up to image making
CA wakes up to image making
About this item
Full title
CA wakes up to image making
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-03, Vol.21 (3), p.10
Language
English
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Publication information
Publisher
New York: Adweek LLC
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More information
Scope and Contents
Contents
You would think an outfit that made over $6 billion last year would be as famous as Microsoft or Oracle, but Computer Associates does not even come close. But finally CA, based in Islandia, New York, is trying to fix its image problem. The company has launched a major branding campaign, which includes a redesigned logo and a $100 million effort tha...
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Full title
CA wakes up to image making
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_reports_215041975
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215041975
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ISSN
1536-2272
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