Beyond wireless hype
Beyond wireless hype
About this item
Full title
Beyond wireless hype
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2000-12, Vol.20 (12), p.22
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Despite the fact that usage of the wireless Internet is relatively low, marketers should not write off the wireless Internet as a load of hype, says Mark Plakias, VP of voice and wireless commerce at the Kelsey Group, Princeton, New Jersey. For marketers already invested in Web sites, they can increase their reach by extending out to where users ar...
Alternative Titles
Full title
Beyond wireless hype
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215042106
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215042106
Other Identifiers
ISSN
1536-2272
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