Staying power
Staying power
About this item
Full title
Staying power
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-01, Vol.21 (1), p.6
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
At the turn of the economy, everything old seems new again and vice versa. And pundits are retreating from the grand talk we heard as the millennium dawned. Hopefully, the smaller budgets and egos will make for some relationship building that puts the relevance back in branding and, more important, the strategy back in marketing.
Alternative Titles
Full title
Staying power
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215042221
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215042221
Other Identifiers
ISSN
1536-2272
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