Apple
Apple
About this item
Full title
Apple
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-01, Vol.21 (1), p.36
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
At times, Apple's insistence on individuality has been nearly fatal. The company's long-standing resistance to licensing the Mac operating system seriously limited the its market penetration. By the late Eighties, the market for Windows PCs was vast in comparison with the Mac. Since then, Apple has been a niche player serving a mix of markets such...
Alternative Titles
Full title
Apple
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215042510
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215042510
Other Identifiers
ISSN
1536-2272
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