A go-go dot-com?
A go-go dot-com?
About this item
Full title
A go-go dot-com?
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2000-12, Vol.20 (12), p.32
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Brand equity and market equity have not converged. But distinctions between investor relations, public relations and brand advertising have become less meaningful in the minds of many consumers. The single stupidest thing a CEO or marketing exec can believe is that they determine the public perception of a brand. They do not. Customers define brand...
Alternative Titles
Full title
A go-go dot-com?
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215042665
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215042665
Other Identifiers
ISSN
1536-2272
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