Getting to "yes"
Getting to "yes"
About this item
Full title
Getting to "yes"
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-02, Vol.21 (2), p.18
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Looking for a way to improve their ROI, Allaire, a web development software company, turned to Yesmail, one of many permission email marketing outfits. Using leads generated in Yesmail's list, Allaire sent out emails offering a free, 30-day trial of all their software. The results were impressive.
Alternative Titles
Full title
Getting to "yes"
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215043853
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215043853
Other Identifiers
ISSN
1536-2272
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