Born again. Again
Born again. Again
About this item
Full title
Born again. Again
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-01, Vol.21 (1), p.44
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
After years of failed efforts to build a break-out consumer brand in Internet services, mighty Microsoft is putting the kind of money behind MSN that Windows 95 got If a $150 million ad campaign and an estimated $1 billion marketing budget is any indication, this time, they mean business.
Alternative Titles
Full title
Born again. Again
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215044072
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215044072
Other Identifiers
ISSN
1536-2272
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