Trades vs. TV
Trades vs. TV
About this item
Full title
Trades vs. TV
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-04, Vol.21 (4), p.30
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Business executives have become increasingly involved in technology-buying decisions and tech companies - for a handful of years - have been trying to reach them through more mainstream, expensive media, like TV and business publications such as Fortune and Business Week. It is easy for companies to get caught up in pursuing the CEOs and neglect th...
Alternative Titles
Full title
Trades vs. TV
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215047532
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215047532
Other Identifiers
ISSN
1536-2272
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