Oh, what a blast
Oh, what a blast
About this item
Full title
Oh, what a blast
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2001-03, Vol.21 (3), p.18
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
Boy, am I underwhelmed by the Computer Associates campaign from Y&R that just hit the street. Along with the TV buys, CA is also throwing a ton of money into print. So far, I have only seen a couple of very long copy executions that string together the same old cliches about how their software can manage your information, assets, infrastructure, et...
Alternative Titles
Full title
Oh, what a blast
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_215047780
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215047780
Other Identifiers
ISSN
1536-2272
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