Output: Betting on a WAP portal?
Output: Betting on a WAP portal?
About this item
Full title
Output: Betting on a WAP portal?
Author / Creator
Publisher
New York: Adweek LLC
Journal title
MC Technology Marketing Intelligence, 2000-12, Vol.20 (12), p.76
Language
English
Formats
Publication information
Publisher
New York: Adweek LLC
Subjects
More information
Scope and Contents
Contents
In mid October, Ericsson kicked off what it is billing as the first pan-European WAP advertising campaign, placing ads on leading mobile portal Mviva through the end of 2000.When users from Germany, France, Sweden, the Netherlands, the UK and soon Spain and Italy dial into Mviva's news site with their cell phones, an Ericsson "M-ad" will scroll acr...
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Full title
Output: Betting on a WAP portal?
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_reports_215048268
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215048268
Other Identifiers
ISSN
1536-2272
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