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PC world casts its users in soap

PC world casts its users in soap

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215049284

PC world casts its users in soap

About this item

Full title

PC world casts its users in soap

Author / Creator

Publisher

New York: Adweek LLC

Journal title

MC Technology Marketing Intelligence, 2001-04, Vol.21 (4), p.12

Language

English

Formats

Publication information

Publisher

New York: Adweek LLC

More information

Scope and Contents

Contents

Three minutes may not seem like much, but it is an eternity for media directors to sit watching a pitch. But that is the average amount of time they do spend with an online soap opera called www.thepcworldiswide.com. PC World is running the flash-enabled, semi-animated soap to reintroduc...

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Full title

PC world casts its users in soap

Authors, Artists and Contributors

Author / Creator

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Primary Identifiers

Record Identifier

TN_cdi_proquest_reports_215049284

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_215049284

Other Identifiers

ISSN

1536-2272

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